FOLLOW US ON:
none
none
none
none
none
none
none
none
none
none
none
none
none
none
none
none
Wood Stock
EVEN TREES AGREE

Wood Stock Eyewear is a company that handcrafts sunglasses and corrective glasses out of first class wood. They use a mixture of natural citrus oils and beeswax for the protection of their glasses and compliment the frames with high- end Carl Zeiss lenses.

Understanding the company’s love for wood, it was obvious to put wood and all of its abilities in the forefront of our design collaboration. Brand identity of Wood Stock is designed in a way to allow for application of branding to all of their products, paper and digital media without taking away the focus on wood itself, mainly emphasizing the natural elements and processes used in the making of the glasses.

Beyond branding, we’ve designed several pairs of sunglasses that show the superior abilities of the material and advantages of handcrafting. While most of the designs are suitable for everyday user, we’ve also pushed the limits of our imagination to accommodate the needs for a high-end fashion industry, in collaboration with a Slovenian fashion designer Petjo Zorec.

Concept