The shape of the bottle imitates a motion, caused by contact between a drop of water and a water surface. The accelerating fall of a drop is represented in a sleek and tapered upper part, whereas the bottom represents the ripple effect upon contact.

 

The plain white UV packaging of the Drop bottle further promotes the effort of eco-friendliness behind the company and it’s products. By using ingenuity, the packaging is brought down to its minimum regarding material consumption and transportation costs, while still allowing full protection of the bottles and the consumer to view the contents, without opening the package.